A selection of product work across SaaS, sprint delivery, mobile, and web — each showcasing measurable impact through human-centered design.
Reimagined brand through loyalty and community
Facilitated a 5-day Google Design Sprint to rapidly explore, prototype, and validate a new brand experience focused on customer loyalty, community engagement, and personalised experiences.
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Personalised surgical guidance to reduce patient anxiety
Designed a personalised mobile companion that guides patients through their surgical journey with clear, timely, and emotionally supportive information.
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Effortless, luxury-grade way to reserve high-demand products
Designed a luxury-grade pre-order experience that helps customers secure coveted products in advance while enabling Harrods to better forecast demand and increase conversion confidence.
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Repositioning Samsung from vendor to strategic partner
Transformed Samsung's B2B presence from a product showcase into a consultative partnership platform—demonstrating industry expertise, building trust, and generating higher-quality leads.
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