Case Studies
A selection of product work across SaaS, sprint delivery, mobile, and web — each showcasing measurable impact through human-centred design.
Blue Badge Digital Companion
Streamlining accessibility for 2.5M users. GDS patterns and GOV.UK Design System — cutting incomplete applications by 40%.
Lead Product Designer (UX/UI & Accessibility)
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Harrods Pre-order
Effortless, luxury-grade pre-order experience. Reduced support queries by 85% through data-informed, accessible interaction design.
UI/UX Designer
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SurgeryPrep
Personalised surgical guidance to reduce patient anxiety. WCAG-compliant mobile companion grounded in user research.
UI/UX Designer
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Blu Vape Sprint
Reimagined brand through loyalty and community. 5-day Google Design Sprint from ambiguity to validated direction.
UI/UX Designer & Sprint Facilitator
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