About Me

Andrew Zvoma

UX/UI & Product Designer · London, UK

I design digital services that work for the people most likely to be left out — from NHS patients navigating surgery, to disabled applicants failed by paper forms, to luxury shoppers expecting effortless exclusivity.

I'm a UX/UI Product Designer with 5+ years of experience building scalable digital products that solve real user problems and drive measurable business results. I've worked across GDS, SaaS, consumer mobile apps, healthcare, and luxury retail — in regulated environments where rigour and clarity are non-negotiable.

My background spans end-to-end product design: from discovery and user research through to high-fidelity design, accessibility validation, and close collaboration with development teams at handoff. I'm comfortable leading in agile, multidisciplinary teams and presenting to stakeholders at every level.

I'm currently open to full-time roles and senior freelance projects — particularly in regulated environments, public sector, and product-led organisations that take accessibility seriously.

Get In Touch View Case Studies

Years Experience

20+

Projects Shipped

WCAG 2.2 Compliant

GDS-assessed Services

Design Philosophy

What I believe

These aren't principles I put on slides — they're the things that actually shape how I work, what I push back on, and what I fight for in a design review.

Accessibility is not a feature — it's a way of thinking

The best services are accessible because they were designed clearly from the start. Bolting on accessibility at the QA stage is a sign something went wrong earlier. I embed it from the first question on the first wireframe.

The best UX decision is often what you choose not to build

Every feature has a cost — in complexity, maintenance, and cognitive load. Some of the most valuable work I've done has been removing things. On SurgeryPrep, excluding live chat wasn't a compromise — it was the right clinical and design decision.

Research with the right people reveals what testing with proxies misses

Designing for disabled users, elderly users, or users under stress requires actually testing with them — not assuming you can simulate their experience. I've found critical failure modes in government services that no amount of internal review caught.

Great design lives at the intersection of craft and collaboration

I write specs that engineers can actually build from. I present rationale that stakeholders can actually act on. The quality of the handoff is part of the quality of the design.

Skills & Tools

What I work with

Design & Prototyping

Figma Adobe XD Sketch Zeplin InVision

Research & Strategy

User Interviews Usability Testing Miro FigJam UXPilot

Frameworks & Standards

GOV.UK Design System GDS Service Manual WCAG 2.2 AA Google Design Sprint

Technical

HTML CSS JavaScript Agile / Scrum ARIA

Qualifications & Accreditation

What I'm certified in

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WCAG 2.2 AA Accessibility

Practical working knowledge of WCAG 2.2 AA including ARIA implementation, colour contrast standards, focus management, keyboard navigation, and assistive technology testing (NVDA, JAWS, VoiceOver).

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GDS Service Design

Applied the GOV.UK Design System and GDS Service Manual across multiple public sector services, including services that have passed GDS assessment at first review.

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Google Design Sprint

Certified Design Sprint facilitator. Multiple sprints delivered across regulated and commercial environments, from 5-day brand reimaginations to focused feature sprints with cross-functional teams.

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User Research Methods

Experienced in qualitative and quantitative research including contextual interviews, diary studies, moderated usability testing, heuristic reviews, and analytics-informed iteration.

Let's work together

I'm currently open to full-time roles and senior freelance projects — particularly in public sector, healthcare, regulated environments, and product-led organisations. If you're building something that matters, I'd love to hear about it.

Email Me — azvoma@gmail.com View My Work